HDEU for me started my junior year at the University of North Carolina. I was injured during the very first game of the season (a season during which I was expected to be one of the top players on our team) and I was left with an ankle that needed rehab and a heart and mind that were crushed.
I was in the weight room at the beginning of my rehab and I looked up into the mirror to see myself in a way that I had never seen myself before. I looked mad. Not “mad at the world” or even mad at my situation – mad like the man in the mirror craved only one result: Victory.
Going into my senior year I was finally healthy again ready to play and I got a phone call from my mom. I picked up the phone and my mom just says my name and her voice is really shaky. She says, “Chase come home. Dad died.” I didn’t know how he died, I didn’t know what happened but I got in my truck and drove home.
Coming back from that injury I knew I could heal, I knew I could fix my leg, I knew I could rehab. But something like losing your dad is not something you can just rehab from. It takes time. That whole fall my mentality had to kick in even more. Head Down Eyes Up…Keep Going.
When I graduated from college and started writing songs, I wrote the letters H D E U on a hat. I wanted to have that on me to always remind myself “Head Down Eyes Up.” I wanted to always see those letters. Whether life’s good. Whether life's bad. Everyone’s telling you how good you are. Everyone’s telling you how much you suck. For me it’s all about the idea: If you keep the mentality, Head Down Eyes Up…Keep Going…Who can stop you? It’s as simple as that.
From that day on, “Head Down Eyes Up” became my personal motto; my way of life to succeed not by looking at an end result, but by fighting every step of the way, focusing only on each moment in front of me. Through it all, I've kept my head down and my eyes up, and they are locked in on every small step of the way that leads to victory.
Head Down Eyes Up…Keep Going.
- Chase Rice
SNAPBACK HAT
JOURNEY RISK TRUE x HEAD DOWN EYES UP
This represents more than just a collaboration of two brands. It is a shared identity of two individuals that have overcome difficult times and climbed their way to the top of their respected professions. Telling their own stories... KEEP GOING
@journeyrisktrue x @headdowneyesup
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After losing 3.5 BTC, roughly $200,000, to a fraudulent crypto investment platform that vanished overnight, I was devastated. The sleek website and fake testimonials had lured me into believing I’d struck gold, but when I tried to withdraw, the platform froze, and support ghosted me. Desperate, I turned to several recovery companies, only to be scammed again, each one demanded upfront fees and delivered nothing, draining another $10,000 from my savings. I felt broken, my trust shattered. Then, a crypto forum thread mentioned Alpha Spy Nest, a cybersecurity and digital forensics team specializing in scam recovery. Skeptical but clinging to hope, I contacted them via their encrypted email. Within hours, a Nest operative responded, asking for transaction IDs, wallet addresses, and screenshots. Their professionalism and empathy stood out no false promises, just a clear explanation of their blockchain analysis and legal tactics. They traced my BTC through a maze of mixers and wallets, uncovering links to an exchange account tied to the scammers. Using their law enforcement connections, they froze the assets before they could be laundered further. Over a week, they kept me updated, demystifying the process without jargon. Finally, I got a message: Check your wallet. My heart raced as I saw 3.2 BTC returned, an outcome I thought impossible. Alpha Spy Nest didn’t just recover my funds, they restored my faith in justice. Their expertise, transparency, and relentless pursuit turned my nightmare into a story of redemption, teaching me to stay vigilant in the crypto world. If you find yourself in the same situation, you can also reach out to Alpha Spy Nest via: Email: Alphaspynest@mail.com, telegram: https://t.me/Alphaspynest