HDEU for me started my junior year at the University of North Carolina. I was injured during the very first game of the season (a season during which I was expected to be one of the top players on our team) and I was left with an ankle that needed rehab and a heart and mind that were crushed.
I was in the weight room at the beginning of my rehab and I looked up into the mirror to see myself in a way that I had never seen myself before. I looked mad. Not “mad at the world” or even mad at my situation – mad like the man in the mirror craved only one result: Victory.
Going into my senior year I was finally healthy again ready to play and I got a phone call from my mom. I picked up the phone and my mom just says my name and her voice is really shaky. She says, “Chase come home. Dad died.” I didn’t know how he died, I didn’t know what happened but I got in my truck and drove home.
Coming back from that injury I knew I could heal, I knew I could fix my leg, I knew I could rehab. But something like losing your dad is not something you can just rehab from. It takes time. That whole fall my mentality had to kick in even more. Head Down Eyes Up…Keep Going.
When I graduated from college and started writing songs, I wrote the letters H D E U on a hat. I wanted to have that on me to always remind myself “Head Down Eyes Up.” I wanted to always see those letters. Whether life’s good. Whether life's bad. Everyone’s telling you how good you are. Everyone’s telling you how much you suck. For me it’s all about the idea: If you keep the mentality, Head Down Eyes Up…Keep Going…Who can stop you? It’s as simple as that.
From that day on, “Head Down Eyes Up” became my personal motto; my way of life to succeed not by looking at an end result, but by fighting every step of the way, focusing only on each moment in front of me. Through it all, I've kept my head down and my eyes up, and they are locked in on every small step of the way that leads to victory.
Head Down Eyes Up…Keep Going.
- Chase Rice
SNAPBACK HAT
JOURNEY RISK TRUE x HEAD DOWN EYES UP
This represents more than just a collaboration of two brands. It is a shared identity of two individuals that have overcome difficult times and climbed their way to the top of their respected professions. Telling their own stories... KEEP GOING
@journeyrisktrue x @headdowneyesup
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As an IT student at the Australian National University (ANU), I’ve always been passionate about technology and its potential to transform businesses. One of my goals was to create an online shop to sell handmade crafts, a side hustle I had been dreaming about for months. I knew how to develop a website, so I felt confident about the technical side of things. However, I quickly learned that building a website was only half the battle. Finding a reliable hosting service was equally important. One evening after class, I decided to take the plunge and set up my online shop. I searched for hosting services and stumbled upon a company that promised incredible features: unlimited bandwidth, 24/7 customer support, and a 99.9% uptime guarantee all at an unbelievably low price. Excited by the offer, I signed up and paid AUD 5000 for a two-year plan. At first, everything seemed fine. I set up my website, uploaded product photos, and even processed a few test orders. But within a week, things started to go wrong. My website would crash frequently, and the customer support team was nowhere to be found. Emails went unanswered, and the phone lines were disconnected. It didn’t take long for me to realize I had been scammed. Feeling devastated, I reached out to CRANIX ETHICAL SOLUTIONS HAVEN, a company specializing in tracing online fraud. I provided them with all the details of the transaction, including emails, receipts, and the fake website’s URL. Their team worked tirelessly to track down the scammers and recover my funds. To my relief, they successfully retrieved my AUD 5000 and provided me with advice on how to avoid similar scams in the future. This experience taught me a valuable lesson about the importance of due diligence when dealing with online services. As an IT student, I should have known better, but the allure of a great deal clouded my judgment. Now, I always research companies thoroughly, read reviews, and verify their credentials before making any payments. My online shop is finally up and running, hosted by a reputable provider, and I’ve even incorporated this experience into my studies, focusing on cybersecurity and fraud prevention. It’s a reminder that even in the digital age, trust and vigilance are essential.
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