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KEEP GOING - Chase Rice

KEEP GOING - Chase Rice

HDEU for me started my junior year at the University of North Carolina. I was injured during the very first game of the season (a season during which I was expected to be one of the top players on our team) and I was left with an ankle that needed rehab and a heart and mind that were crushed.

I was in the weight room at the beginning of my rehab and I looked up into the mirror to see myself in a way that I had never seen myself before. I looked mad. Not “mad at the world” or even mad at my situation – mad like the man in the mirror craved only one result: Victory.

Going into my senior year I was finally healthy again ready to play and I got a phone call from my mom. I picked up the phone and my mom just says my name and her voice is really shaky. She says, “Chase come home. Dad died.” I didn’t know how he died, I didn’t know what happened but I got in my truck and drove home.

Coming back from that injury I knew I could heal, I knew I could fix my leg, I knew I could rehab. But something like losing your dad is not something you can just rehab from. It takes time. That whole fall my mentality had to kick in even more. Head Down Eyes Up…Keep Going.

When I graduated from college and started writing songs, I wrote the letters H D E U on a hat. I wanted to have that on me to always remind myself “Head Down Eyes Up.” I wanted to always see those letters. Whether life’s good. Whether life's bad. Everyone’s telling you how good you are. Everyone’s telling you how much you suck. For me it’s all about the idea: If you keep the mentality, Head Down Eyes Up…Keep Going…Who can stop you? It’s as simple as that.

From that day on, “Head Down Eyes Up” became my personal motto; my way of life to succeed not by looking at an end result, but by fighting every step of the way, focusing only on each moment in front of me. Through it all, I've kept my head down and my eyes up, and they are locked in on every small step of the way that leads to victory.

Head Down Eyes Up…Keep Going. 

- Chase Rice  


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This represents more than just a collaboration of two brands. It is a shared identity of two individuals that have overcome difficult times and climbed their way to the top of their respected professions. Telling their own stories... KEEP GOING

@journeyrisktrue x @headdowneyesup

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  • I was among many other victims of a crypto investment scam, and just like others, I was hugely invested in this and ended up falling victim to an organized crypto fraud scheme. All efforts to recover our funds through legal authorities proved abortive, and I could only wait till they could apprehend these people physically, which I know can never be possible. I had sleepless nights and suffered in silence. Fortunately, I came across a positive review on crypto recovery loss. Dune Nectar Web Expert, I sent them all the information, their service charges were honestly underpriced because of the amount I had lost. Considering how much we have all invested into this investment, I was scared Dune Nectar Web Expert couldn’t deliver successfully, but the reverse is the case. Dune Nectar Web Expert was able to trace and recover my invested crypto funds and gave us the address of the culprit, a group of youths in West Africa, which we later handed over their information to the authorities. I was truly amazed at how quickly I was able to recover my lost crypto investment. Humanity has lost its cause. It’s disheartening how people could go to defraud others to fund their extravagant lifestyle. but I’m hugely grateful for the services of Dune Nectar Web Expert. They were beneficial and professional..

    Telegram: Dunenectarwebexpert
    Email: Support@Dunenectarwebexpert.Com

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